Skills: Technical Communications

 

  • Technical Collateral Production: White Papers, Design Guides, Trainings, Sales Guides etc
  • Right Pitch Communication: working at all technical levels with customers from Design Engineers to CTO level and communicating the relevant and salient information and key messages
  • Technical Marketing Expertise: being able to articulate technical features and benefits at the appropriate level for the audience
  • Product Advocacy: being the respected European product expert and advocate on a range of technology products
Example: Working with a sales organisation as the technical expert on Intel’s Server Architectures and Products to build trust and respect within the customer base, and scaling that experience to make the sales force more self sufficient
 

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