Skills: Strategy                                     Marketing Soft Skill

 
  • Market Understanding: using this to see the market patterns and trends of fellow travellers and competitors
     
  • Strategy Definition: defining objectives and steps to build an overall
    coherent strategy plan and then the underlying tactics
     
  • Execution: delivering on the plan elements in a logical and productive order
     
  • Flexibility: making change a positive and dynamically modifying strategy to advantage
Example: Definined strategy for WiMAX in EMEA that harnessed the the dynamics of WiMAX and 3G to drive an overall goal of client device sales. Encompassed the emergence of LTE in the marketplace
 

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